Blue checkmarks mean the account has an active subscription to Twitter Blue and meets its eligibility requirements.
You can customize your trend display to show what’s popular in your location or with the people you follow.Ī verified Twitter account receives a blue or gold checkmark so users realize its tweets come from a legitimate source. Trending topics, or trends, are the currently most-discussed topics and hashtags on Twitter. Timeline (or home timeline).Your timeline displays the tweets and retweets of the people you follow, as well as promoted tweets.
Then, the tweet appears on your followers’ timelines and your profile. If you like a tweet and want your followers to see it, you retweet it. Retweeting is similar to sharing someone’s post on Facebook. You also have the option to make a list private so only you can see it. For example, you may make a list of local news outlets or writers, your competitors, industry influencers, or important customers. You don’t have to follow a user to include them in a list. You can make public and private lists of other users you find interesting. You can see all the posts you have liked on your profile. You can like a tweet by selecting the heart symbol under it. Twitter users who follow you can see your tweets in their timelines. When you follow an account, you subscribe to that user’s tweets, which will show up in your timeline. Note that if someone you don’t follow messages you, their message will show up in the “requests” folder by default, so you might not notice it immediately. DMs have no character limit, so your response can be as detailed as necessary. If one of your customers or followers has a question, they can ask you via DM. You’ll often see people refer to direct messages as “DMs.” This option allows you to chat privately with an individual user. This is particularly helpful if you want to read an article or watch a video linked in the tweet but don’t have time at the moment. Like bookmarks in an internet browser, the Twitter Bookmarks button allows you to save tweets to find them easily later. If you block an account on Twitter, they can’t follow you, add you to Twitter lists, or see your tweets. Hashtags make it easy for people to follow topics and events. When you click on a hashtag, Twitter automatically shows you other tweets with that hashtag. A hashtag, denoted with the pound sign, is used to index words or phrases on Twitter. As on other social media platforms, use the “at” symbol with a user’s handle to tag or mention them. What Twitter terminology should you know?įamiliarize yourself with the following terms when using Twitter for business. As with your header image, you can change your pinned tweet whenever you want. It should be interesting and represent what’s going on with your brand. Your pinned tweet is the first tweet people see when they visit your profile. Unlike your profile picture, this image should change regularly. You can use a header image behind your profile picture to highlight promotions, events or news about your business. Include information such as your location, business hours and business website Your bio gives you up to 160 characters to describe your business. Many brands use their corporate logo as their profile photo. It should visually represent your business and brand. Your profile photo is displayed on your profile and in every tweet you post. You’d likely use your business name or brand name as your display name. Your display name appears above your Twitter handle on your profile and can be up to 50 characters. It can be up to 15 characters and should help people find your business easily.
It’s the name at the end of your Twitter page’s URL and the name other tweeters will use to tag you in posts. Your Twitter handle is your - your identifier on Twitter. Profile elements work together cohesively to best represent your business. Your Twitter profile comprises the information about your business you wish to share publicly, as well as tweets you’ve previously posted. Here’s a rundown of Twitter basics to help you gain a fundamental understanding of the platform and how it represents your business. When using social media for business, understanding a platform’s elements is crucial. These features make it a more versatile content strategy tool. However, subscribers to the Twitter Blue premium subscription can write tweets of up to 10,000 characters and use bolding and italics in their tweets.
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